TP
Thomas P.
Independent mobile growth consultant; widely cited speaker on app store optimization, paid acquisition, and subscription app monetization.
2
Articles
18 min
Total reading time
How to Test an App Before Launch: The 2026 Developer Guide
"Testing before launch proves your core flows work, your data is safe, and your app can handle real users without nasty surprises."
Learn how to test an app before launch to avoid costly bugs and ensure high retention. Master alpha, beta, and functional testing for a flawless release.
Read more
Alex Hormozi's Value Equation Explained (and How to Use It to Monetize an App)
"The difference between apps that make money and those that don't is the clarity of the problem you're solving and the certainty of the outcome you deliver."
Understand Hormozi's Value Equation formula and apply it to app monetization—pricing, offers, onboarding, and retention—using practical examples and prompts.
Read more