Software creation is a great amplifier

Once in the hands of scientists and codebreakers.

Then big corps.

Then hobbyists and a lucky few clustered near the Bay.

Now, finally, it can be for everyone.

The gap between those who know how to build software
and those who know why is closing.

Not fast enough.

We believe that when software is held by a select few, it magnifies inequality of wealth, access, and power.

So our work is to democratize it—responsibly, end-to-end—until the
useful thing in your head becomes the useful thing in your hands.

Gaps we have to close

Capital

Great tools shouldn't require great budgets.

Access

Creation must be accessible for everyone, and work on everyday tools.

Knowledge

You shouldn’t need to learn 6-12 months to ship value.

Time

Hours, not months, from idea → working app.

Ecosystem

Deployment, distribution, testing, billing, community, and docs must come baked‑in.

Continuity

Apps should evolve and adapt with their users and its creator.

Our beliefs

Value first

Software is valuable when it measurably improves life or work. We prioritize real outcomes over vanity features.

Amplifier for everyone

Software is a great amplifier of processes. That amplifier belongs to everyone.

Domain vs. software

Great software starts with a great process. Domain experts and great coders are often not the same person—that’s tech’s original fracture. We bridge it.

Liminal Gap

Cost and access will trend toward commodities—but the in‑between matters. We care about the transition years and the people living them.

Living, Organic Artifact

Good software is alive—evolving, adaptable, and mortal. Treat it like a garden, not a monument. Coding agents alone aren’t enough; growth requires testing, feedback, and pruning.

Specification

Not everything should be fluid. We embrace a spectrum of “fixedness”—from lo‑fi intent to hard spec—so teams can lock what’s critical and iterate what’s not.

Process Agnostic

We don’t romanticize code. Useful software is useful—human‑written or AI‑written. The real trade‑offs are price, speed, and privacy. Creation can be abstracted; control must not be.