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Paul R.

Founder and CEO of a marketing AI institute; host of an AI industry podcast; creator of a marketing AI conference; co-author of a marketing AI book.

3
Articles
25 min
Total reading time
How to Build an AI Copilot for Your Support Team (2026 Guide)

How to Build an AI Copilot for Your Support Team (2026 Guide)

"Not every team wants a customer-facing chatbot."

A practical guide to building an AI copilot that helps support agents work faster: drafting replies, summarizing tickets, surfacing context, and when to use copilot vs full automation.

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How to Build a Business Chatbot

How to Build a Business Chatbot

"A chatbot is worth building when it eliminates repeated conversations and turns them into a predictable workflow."

How to build a business chatbot that resolves real requests, books meetings, qualifies leads, and stays safe: architecture, workflows, and guardrails.

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How to Build Your First Customer Support Chatbot (Beginner's Guide)

How to Build Your First Customer Support Chatbot (Beginner's Guide)

"Most first chatbots fail because they try to do too much."

A simple guide to building your first customer support chatbot: how to scope it, what to include in your MVP, and the mistakes to avoid so it actually helps customers.

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