PR
Paul R.
Founder and CEO of a marketing AI institute; host of an AI industry podcast; creator of a marketing AI conference; co-author of a marketing AI book.
3
Articles
25 min
Total reading time

How to Build an AI Copilot for Your Support Team (2026 Guide)
"Not every team wants a customer-facing chatbot."
A practical guide to building an AI copilot that helps support agents work faster: drafting replies, summarizing tickets, surfacing context, and when to use copilot vs full automation.
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How to Build a Business Chatbot
"A chatbot is worth building when it eliminates repeated conversations and turns them into a predictable workflow."
How to build a business chatbot that resolves real requests, books meetings, qualifies leads, and stays safe: architecture, workflows, and guardrails.
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How to Build Your First Customer Support Chatbot (Beginner's Guide)
"Most first chatbots fail because they try to do too much."
A simple guide to building your first customer support chatbot: how to scope it, what to include in your MVP, and the mistakes to avoid so it actually helps customers.
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